Execute Your Online Marketing Campaigns Like a Pro with These 25 Resources

You've built a great product and yet you can't send your daughter to cooking camp this summer due to budgetary constraints.  Take a moment to explore these 25 marketing resources to get the word out about whatever it is your product does cause no one will come looking if they don't know you exist.  

 

1. Moz

Backlinking Since: 2004
Genres: SEO
Inventory: Dozens of courses

Screenshot of Moz website. Click to follow link to https://moz.com/beginners-guide-to-social-media.

At Moz, They believe there is a better way to do marketing. A more valuable, less invasive way where customers are earned rather than bought. They’re obsessively passionate about it, and their mission is to help people achieve it. They focus on search engine optimization (SEO). It's one of the least understood and least transparent aspects of great marketing, and they see that as an opportunity: They're excited to simplify SEO for everyone through their software, education, and community.


2. Marketing Land

Backlinking Since: 2011
Genres: SEO, social media, mobile, analytics, display, retail, video, email, and more
Inventory: 100's of articles

Screenshot of Marketing Land website. Click to follow link to https://marketingland.com/.

Marketing Land is a daily publication that covers all aspects of the digital marketing industry. Marketing Land is the one-stop shop for fresh news about social, mobile, analytics, display, retail, video, email, and more! Must-read material for modern day marketers and CMOs. They publish breaking news, product announcements, latest research & studies, in-depth analyses, how-to guides, and more.


3. ClickZ

Backlinking Since: 1997
Genres: Content Marketing, Display Advertising, Ecommerce, Email Marketing, Industry Developments, Search Marketing, Social Media Marketing, Strategies etc
Inventory: 100's of articles

Screenshot of ClickZ website. Click to follow link to https://www.clickz.com/.

Founded in 1997, ClickZ has grown to be one of the largest digital marketing communities in the world today. Alongside the growth of Facebook, YouTube and more, ClickZ has been there, providing the latest news, insights and intelligence along the way. With digital marketing at their core, their articles, podcasts, webinars, events, and reports cover marketing technology, the impact of emerging technologies and the overarching digital transformation journey that is upending even the most established companies.


4. Hubspot

Backlinking Since: 2006
Genres: Marketing Software, Signals, Marketing Grader, Content (ebooks, blogs, webinars)
Inventory: 100's of articles

Screenshot of Hubspot website. Click to follow link to https://www.hubspot.com/.

HubSpot is the world’s leading inbound marketing and sales platform with 31,000+ customers in more than 90 countries.HubSpot Inbound Marketing Software, Signals, Marketing Grader, Content (ebooks, blogs, webinars), HubShop


5. Smart Insights

Backlinking Since: 2010
Genres: Content Marketing, Digital Experiences (Web design), Email marketing and Marketing Automation, Google AdWords, Google Analytics, Marketing Campaign planning, Marketing strategy and planning, Search Engine Optimisation, Social media marketing
Inventory: 100's of articles

Screenshot of Smart Insights website. Click to follow link to https://www.smartinsights.com/.

Smart Insights are a publisher and learning platform that helps their members plan, manage and optimize marketing using their downloadable planning templates, guides and interactive learning tools. They also offer free membership giving you downloads of free sample templates and guides, get regular enewsletter updates on best practices and the options to use their interactive capabililty graders and personalized learning plans. They support martech vendors and agencies through our Content Partnerships to grow awareness and leads through our advertising and PR options.


6. Ad Age

Backlinking Since: 1930
Genres: Data and analysis, people and culture, and innovation and forecasting
Inventory: 100's of articles

Screenshot of Ad Age website. Click to follow link to http://adage.com/.

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.


7. OMI

Backlinking Since: 2007 
Genres: Social Media Marketing, Content Marketing, Analytics, Mobile Marketing, SEO, Brand and Consumer Insights, Email Marketing, Digital Advertising, B2B Marketing, Customer Journey, Marketing and Advertising Technology etc.
Inventory: More than 300 classes. on 12 topics

Screenshot of OMI website. Click to follow link to https://www.onlinemarketinginstitute.org/.

With an exclusive focus on digital marketing, they’re uniquely positioned to bring you the latest practical, real-world knowledge to keep you ahead of the game. They develop highly focused 5-10 minute lessons that one can access from work, home or mobile on his or her schedule. Hand-picked experts plus the latest in instructional design create classes that drive results.


8. eMarketer

Backlinking Since: 1996
Genres: Advertising & Marketing, B2B, Demographics, Email Marketing, Technology Media Buying, Mobile, Retail & Ecommerce, Search, Social Media, Video
Inventory: 40,000+ articles, charts and reports

Screenshot of eMarketer website. Click to follow link to https://www.emarketer.com/.

eMarketer is the leading research firm for marketing in a digital world. eMarketer is one of the most widely cited research providers in the media, quoted frequently by virtually every major news outlet in the world.


9. CMSWire

Backlinking Since: 2003
Genres: Web CMS & Digital Experience Software, Digital Marketing Software, Marketing Automation Software, CRM & Sales Force Automation Software, Customer Analytics Platforms, Customer Engagement, Chat & Commenting Systems, Content Curation Tools, Web Analytics & Digital Analytics Software, Social Media Marketing etc
Inventory: 100's of articles

Screenshot of CMSWire website. Click to follow link to https://www.cmswire.com/.

CMSWire is the leading web publication covering digital customer experience, enterprise collaboration and modern information management. The title is published by Simpler Media Group, Inc. and receives 275,000+ unique visitors per month.


10. Target Marketing

Backlinking Since: 2001
Genres: B-to-B, B-to-C, Branding, Agency & Creative Content Marketing, Data Direct Mail, Print & Postal, Email Marketing, Automation & CRM Measurement & Metrics, Marketing Strategy, Mobile, Online Marketing, Search
Inventory: 100's of articles

Screenshot of Target Marketing website. Click to follow link to http://www.targetmarketingmag.com/.

Target Marketing delivers hands-on, how-to-do it editorial that gives one the tools he needs to effectively develop, execute and evaluate your direct marketing efforts. Whether it's direct mail, email or social, you'll get the ideas and insight one need to help himself and his company market smarter and more profitably.


11. iMedia

Backlinking Since: 2001
Genres: Case Studies, Content Marketing, Corporate Responsibility, Creative, Demographics, Direct Response, Email, Emerging Platforms, Integrated Marketing, Local Media, Planning & Buying, Mobile, Professional Development, Programmatic, Search, Social Media Targeting, Viral Video, Web Analytics, Websites, Summit Coverage etc
Inventory: 100's of articles

Screenshot of iMedia website. Click to follow link to http://www.imediaconnection.com/.

iMedia is dedicated to helping marketers create better experiences for their customers. iMedia was built to serve the people who want to advance the marketing industry and, with it, their careers. If you're one of those people -- whether a brand, agency, publisher, or solutions provider serving the needs of marketing executives


12. Adweek 

Backlinking Since: 1978
Genres: Brand Marketing, Agencies, Digital marketing, TV / Video, Creativity
Inventory: 100's of articles

Screenshot of Adweek  website. Click to follow link to http://www.adweek.com/.

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.


13. Content Machine

Backlinking Since: 2004
Genres: Content Marketing
Inventory: 100's of articles

Screenshot of Content Machine website. Click to follow link to http://contentmachine.com/.

Free on Kindle, Norris provides nine proven frameworks for content marketing to scale a content marketing machine. Inspired by the #1 Amazon best selling Content Machine book, there is free video course which will teach one how to use content marketing to build his or her business.


14. Content Marketing Stack

Backlinking Since: 2015
Genres: Content Marketing
Inventory: 100's of articles

Screenshot of Content Marketing Stack website. Click to follow link to http://www.contentmarketingstack.co/.

The Content Marketing Stack is a curated directory of content marketing resources and tutorials.


15. Optimal Digital Marketing

Backlinking Since: 2008
Genres: Advertising, Analytics, Blogging Platforms, Digital Media, E-Commerce, Photography, SEO, Video, Web Design
Inventory: 100's of articles

Screenshot of Optimal Digital Marketing website. Click to follow link to https://optimal.marketing/.

 


16. Koozai

Backlinking Since: 2006
Genres: SEO, Paid Search, Paid Social, Digital PR and Content Marketing
Inventory: 100's of articles

Screenshot of Koozai website. Click to follow link to https://www.koozai.com/.

Koozai is a multi-award winning Digital Marketing Agency providing a range of services including Search Engine Optimisation (SEO), Paid Search, Paid Social, Digital PR and Content Marketing for leading brands such as Travelbag, V&A Museum, Côte Brasserie, Red Funnel, BGL Group and Trevor Sorbie, to name a few.


17. Econsultancy 

Backlinking Since: 2000
Genres: Event sponsorship and speaking, Advertising & Demand Generation, Content creation and sponsorship, Supplier directory, Press Release Distribution
Inventory: 100's of articles

Screenshot of Econsultancy  website. Click to follow link to https://econsultancy.com/.

Econsultancy arms a global community of over half a million marketers and ecommerce professionals with the research, data, analysis, training, events and online resources they need to enable them (and their organizations) to succeed online.


18. Marketo

Backlinking Since: 2006
Genres: Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing, Mobile Marketing
Inventory: 100's of articles

Screenshot of Marketo website. Click to follow link to https://blog.marketo.com/.

Marketo Lead Management is unlike any marketing automation you’ve seen before. It provides all the rich functionality marketers need to automate and measure demand generation campaigns that generate more high-quality sales leads. And it gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI. But unlike any other solution, it has an insanely easy to use interface and an on-demand model that gets customers up and running in just days, with no charges for set-up, integration or training.


19. MarketingExperiments

Backlinking Since: 2000
Genres: Conversion Marketing, A/B Testing, and Value Proposition
Inventory: More than half a million hours of research, provided by their parent research institution, MECLABS, and gives it to anyone for free

Screenshot of MarketingExperiments website. Click to follow link to https://marketingexperiments.com/.

MarketingExperiments curates the world’s largest library of research and case studies in the field of optimization, a/b testing, and digital messaging. There is more than 15 years of free research here for one to explore. This site curates more than half a million hours of research, provided by our parent research institution, MECLABS, and gives it to you for free. just to help one improve his marketing performance.


20. DigitalMarketer

Backlinking Since: 2011
Genres: Content marketing, Social media marketing
Inventory: 100's of articles

Screenshot of DigitalMarketer website. Click to follow link to https://www.digitalmarketer.com/.

DigitalMarketer is the premier online community for digital marketing professionals. It’s a place where one can learn how to market like a pro, connect with industry experts, and get the strategies and tools one needs to grow and scale his or her business to new heights. With tens of thousands of customers in 68 countries around the globe, they’ve become one of the world’s most trusted voices sharing the best of what works in digital marketing.


21. MediaPost

Backlinking Since: 1996
Genres: Email Marketing, Search Marketing, Social Media Insider, Data & Programmatic Insider, Marketing Insider etc.
Inventory: 100's of articles

Screenshot of MediaPost website. Click to follow link to https://www.mediapost.com/.

MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, 30+ industry conferences and events each year nationwide and in Europe, including the OMMA, Insider Summit, Marketing and Engage conference series, seven annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.


22. Search Engine Land

Backlinking Since: 2006
Genres: SEO, SEM, PPC, search engines, local search, mobile devices, e-Commerce, social media, & more. 
Inventory: 100's of articles

Screenshot of Search Engine Land  website. Click to follow link to https://searchengineland.com/.

Search Engine Land is your one-stop shop for fresh news about search engine marketing, search engine optimization, local search, mobile search, e-Commerce, and social media marketing. We publish breaking news, product announcements, latest research & studies, in-depth analyses, how-to guides, and more.


23. Backlinko

Backlinking Since: 2012
Genres: SEO
Inventory: 100's of articles

Screenshot of Backlinko website. Click to follow link to https://backlinko.com/.

Backlinko was founded by Brian Dean, an internationally recognized SEO expert. After failing with his first five online businesses, Brian finally struck gold with a site in the personal finance space in 2012. He created Backlinko to teach the lessons he learned along the way.


24. Social Media Examiner

Backlinking Since: 2009
Genres: Social media marketing
Inventory: Their 9th annual social media study includes 49 pages, 77 charts of 5700+ marketers.

Screenshot of Social Media Examiner website. Click to follow link to https://www.socialmediaexaminer.com/.

The world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.Today, more than 60 million people have benefited from the content produced by Social Media Examiner.


25. Buffer

Backlinking Since: 2010
Genres: Social media marketing
Inventory: Dozens of How Tos

Screenshot of Buffer website. Click to follow link to https://buffer.com/.

Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Over 4 million people have signed up to use our suite of publishing, analytics, and collaboration tools, all of which are carefully-chosen and highly-refined in order to help social media marketers and teams work more efficiently and effectively.